• Affiliate shoppers are 17 percent more likely than the average Internet user to have average household income greater than $75, 000.
• Affiliate shoppers skew older than the total Internet population.
• Affiliate shoppers are 4 percent more likely to have children in their households than the typical Internet shopper.
• Of those consumers who did purchase through the affiliate channel, their average online order value was higher than that of the general Internet user.
• Affiliate consumers are 43 percent more likely to convert into a sale than consumers directed by other referrals, which were defined as all activity that did not come directly to the merchant site or arrive via an affiiliate link.

Old way: Snag Them with a Snazzy Subject Line
New way: Be the Friend in their “From” Field

     Adding a little “oomph” to your subject line, the thinking goes, is the best way to increase response rates. One can’t deny that subject lines impact response rate - the old way still works, in a sense - but if you focus solely on your subject line, you’ll neglect an equally critical asset: your Email Brand Value in the “from” field.
    Consider this: If you get an email from a friend, can you find it among the clutter of your inbox? Of course you can. You look at the “from” field, see that you have a message from your friend, and open it because you’re interested in what he or she has to say. Now, say your friend sends you an email from a different email address. The subject line is the same - but now that you don’t recognize the name in the “from” field, will you be as likely to open the message?
Probably not. The “from” field has lost most -or all- of its value.
    When your customers and potential customers look at the “from” field of your emails, they are focusing on one thing - your brand. Only if they trust your company name and what it represents will they continue to read over to your subject line. If your name in the “from” field has come to represent irrelevant and useless emails, even the most enticing subject line is unlikely to convince people to open your messages.
    Moving just a few words from the subject to the “from” field changes your entire marketing strategy. You’re no longer solely focused on catching the customer’s attention for this mailing; you are also ensuring that you leave a good impression for future mailings. In the end, you’re focusing on the lifetime of your email relationship with your customer.. Customer lifetime value is what turns one transaction into numerous sales over multiple years.
    The subject line will always be critical, especially for promotional mailings. However, the “from” field goes beyond a single mailing it is your brand. You need to focus on how you use it with as much scrutiny and zeal as you would give an branding effort, online or offline.

    Here are a few things to remember the next time you try print advertising. As in all advertising, repetition is required. The prospect may not be interested in your service offering this week, but next week they might be. It will take between fifteen and twenty-one exposures of your name before the light goes on in the prospect’s mind. So don’t base results on just one or two ads! Keep them running for a while.
    Remember, the headline you use is extremely important. If it isn’t compelling enough to get the reader to actually stop and read your ad, then you won’t be selling anything. The headline must grab their attention and interest, and pull them into your ad. Headlines do not have to be cute, or fancy, or rhyme; but they absolutely must grab the reader’s attention and stop them from moving on to the next ad. Have the headline tell the reader what your ad is about, such as Free Internet for a Year. In the body of the ad you can say, “when a 3 year contract is signed”, or whatever conditions you want to attach to it.
    In general, the bigger the ad the better. When you read the newspaper or look at one of those weekly ad flyers do you take the time to actually look at all those small one-inch ads? Probably not. Your ad should be large enough to get noticed by just about every reader, and that means a quarter-page ad at the least.
    If you are going to spend hard-earned money on an ad, then it should be something that people actually can see with little or no
effort on their part. Why spend money on a small ad that
few people see and fewer read?
    Print advertising can work when done properly, but as in any advertising, one ad will not cause the phone to ring off the hook. Repetition is paramount. You must get the prospect’s attention, you must give them a compelling reason to choose you, there should be a call-to-action, and please don’t forget to include your phone number in the ad.