The American Running Association is a nonprofit, educational association of exercisers, health professionals, and organizations who promote fitness for all Americans. It delivers a one-of-a-kind audience of intelligent, health and fitness enthusiasts who truly appreciate the convenience of buying by direct response!

• Members are an even mix of men (50%) and women (50%) who range in ages from 30-to-54 years with incomes of $50K-to-$100K+.

• 72% are married and 44% have completed a postgraduate degree.

• The ARA is promoted in Runner's World, Washington Post, Time, Current Health and USA Today. A year's membership is $25.00 which includes a subscription to Running & Fitness.

• A essential market for running and athletic shoes, apparel and merchandise of every variety and sweepstakes, among others.

Test American Running Association as a health and fitness file or as an upscale consumer list — either way you be reaching eager responders well aware of the many benefits of shopping by direct response. So, run to the phone and schedule your best test dates!