Teachers enjoy above average income levels, job security and increased time away from their desks ... all this adds up to an exciting environment for travel and leisure offers. The individuals you reach here are all bona fide travelers with the means and motivation to travel both domestically and abroad.

According to a recent study by the Consumer Index, 30% of teachers spend $2,000+ yearly on domestic vacations, 15% spend $3,000+, 40% purchase all-inclusive travel packages, 55% order airline tickets online, and 13% took a cruise in the past three years.

Never-before-available, this highly qualified audience is made-up of teachers, principals, school administrators and other education professionals from coast-to-coast. They are selectable by age, gender, home address, income, marital status and other valuable data elements for precise target marketing.

This impressive new file definitely belongs on the "must test" schedule of every direct marketer with quality offers for travel books, magazine and accessories ... vacation destinations ... hotel and resort packages ... credit cards ... insurance ... leisure apparel and sportswear ... health and fitness ... wireless communications ... banking and financial services ... contests and sweepstakes ... and consumer catalogs, just to mention a few.