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›› The Week of May 1, 2008

Welcome to the My Franchise Expert e-Newsletter! Our goal is to provide balanced information about franchising and help you make intelligent decisions concerning your involvement in this unique business model.

The Advantages of Franchising

Franchising is a thriving business model that enables individuals to become entrepreneurs and be in business for themselves Ö but not by themselves! A franchise opportunity provides buyers with a recognized brand name, a product and/or service, and a proven system of successfully doing business.

Here are just a few of the major reasons why franchising opportunities are so attractive:

Forward thinking makes The Learning xperienceÆ one of the most comprehensive franchise systems on the market today.

✓ The Power of the Brand – with a franchise your business has an established brand that people know and recognize. You immediately profit from the good reputation the brand carries.

✓ Instant Business/Industry Savvy – a franchise is based on a proven marketing plan that works and continues to work. You donít have to learn by trial and error. When you buy a franchise, you are buying a business plan with a track record of success.

✓ Marketing Power – with a franchise you donít have to create your own marketing. In most cases, national and regional advertising and sales campaigns are in place to strengthen the brand and, in essence, your particular outlet.

✓ Synergetic Effects – as a franchise owner you are not alone. You have the resources and cooperation of a sophisticated, full service business operation supporting you. Ultimately, your success is their success.

✓ Purchasing Advantages – supplies, equipment, and the ancillary items needed to conduct business are purchased in bulk by the franchising company. Having a strong central purchasing office will save you considerable money in the variable costs of doing business.

✓ Training – with a franchise you receive considerable, step-by-step training to get your outlet off to a successful start. Then, on-going training is usually available to keep your business current and ahead of the competition.

✓ Technical Support – many franchises give you access to technical support including computer software, the ability to consult with IT and technical engineers, participation in the corporate web site, and access to email key corporate advisors and executives.

Ten Important Questions to Ask Yourself Before You Invest in a Franchise

As you can see, the benefits of buying a franchise are many, but in order to make a wise decision you should understand your needs and the goals you wish to attain. The following questions will help you establish a more informed course of action:

Did You Know...

That the business franchise is recognized and respected as a uniquely American concept? The Singer Sewing Machine Co., as well as Coca Cola, was among the first adaptors of the franchising business model. They used franchising techniques to market their fine products nationwide and helped spread the franchising notion to other companies.

Today, according to industry sources, franchises account for more than $1-trillion in annual sales.

Well, now you know!

1. Why do you want to be your own boss?
2. Have you ever owned a business of your own?
3. What hours do you like or want to work?
4. Where do you want your business to be located?
5. Do you have experience at managing people?
6. How much money do you have to start your
business?
7. Do you plan on having a partnership?
8. Do you plan on owning multiple units?
9. When do you want your business to open?
10. Will you be a full-time operator of your business?

Action Means Dollars ...

The absolute best source of information about franchising options comes directly from the franchisor. So, why not use all the resources My Franchise Expert offers you. Review the franchising opportunities that you find most intriguing and then contact the franchisors directly. They will be glad to send you more information. The first step towards becoming your own boss and becoming a successful business owner is to simply take action.