.gif)
.gif)
.gif)
You could win an autographed picture of the NBA Hall of Fame Legend; WALT FRAZIER! Order a test of 10,000 names and you are automatically entered!
Congratulations Kris Thelen of Eclipse Direct Marketing our September promotion winner. Kris won a $50 "Tavern on Rush" Gift Certificate by placing an order over $5,000.
.jpg){kind=small}
Honey
Magazine
561,262 Postal 51,439 Email
Contact John Serrano for Postal counts (212-655-5135 or jserrano@ven.com), or Kelly Bolger for Email Counts (212-655-5246 or kbolger@ven.com) to make these exceptional women part of your next campaign.
.jpg){kind=small}
JOHN SERRANO
Hello! I work in VentureDirectís consumer Postal List Division. I take pride in saying that I enjoy working in an industry that keeps me excited to work with people. The best part of my work is the interaction I have with a variety of campaigns everyday. I work on everything from outdoor/ gun enthusiast, investors/ financial book buyers, Sweeps, and credit seekers to business opportunity seekers, new movers, ethnic consumers or any consumer for that matter. Be it a current client or a new client looking for a fresh list to reach their specific target audience, I stand by the list that we manage here and say "if our lists were any fresher theyíd have gills". If you have something in mind relating to the consumer field, I'm sure I can help you find a great-fitting list to make your next direct marketing campaign go above and beyond expected results.
John Serrano
Phone: 212.655.5135
Fax: 212.655.5280
jserrano@ven.com
M Culture Political Donors
1,725,656 Monthly Donors
87,426 (3-Month) Hot Line
M Culture Finding the Cure
1,742,275 (12-Month)
Donors
87,426 (3-Month) Hot Line
@
43,245 Quarterly Hot Line; 628,256 Active Paid MembersDedicated to providing incredible vacations with convenient payment plans, Players Vacation Club attracts some of the most ardent leisure and entertainment minded consumers on the list rental marketplace!
@
94,560 Readers; 65,359 Opt-In Email Addresses
Next Step is an ABC-audited publication edited for ambitious high school students who are actively planning for a successful life after high school.
@
40,000 average Quarterly Paid Hot Line; 250,000 (Last 12-Month) Paid Members; 491,386 Total Active Paid Members; 65,523 Members With Phone NumbersThe United States Federation of Small Businesses offers a host of services and business product discounts to its member small business owners, professionals and self-employed individuals.
.jpg){kind=small}
How to Avoid the 80/20 Rule Prospect Crunch
The 80/20 rule is a basic marketing theory which poses that "80% of your sales come from 20% of your clients". This seems simple enough, but with the current and ongoing increase in postal rates, online channel rates rising, and the market place becoming more competitive, many companies are feeling the full effects of "the prospect crunch". This doesn't allow them to replenish the dwindling 20% of their in-house file because they can't afford to prospect.
Eventually what happens, is the house file is used up and companies end up marketing to the same people; therefore, missing a big piece of the market that's on the outside. So we must ask, how do YOU reach prospects on the outside? The answer is simple in our minds: don't cut back on prospecting! Don't rely on the in-house file! Continue to test the freshest and most updated postal and email lists of leads on the market. These lists directly reach prospects that can help your company avoid the prospect crunch, generate new business and stay on top of this ever-changing competitive market place.
