Going to DMA '07 Next Month? Win a $50 "Tavern on Rush" Gift Certificate.

  This year, the Direct Marketing Association's 84th Annual Conference & Exhibition will be held on October 28-to-31 at the McCormick Place Hotel in Chicago. To make this event even more memorable -- all brokers and mailers who place orders in excess of $5,000 during the month of September will automatically be entered to win a $50 "Tavern on Rush" Gift Certificate. "Tavern on Rush" is an upscale, contemporary Chicago Steakhouse with an extensive menu of classic American fare, including award winning steaks. So, start placing your orders for your Fall 2007 campaigns ... and good luck!


Meredith won a George Foreman Grill by ordering a test of more than 5,000 names.
 

Listech Real Estate Agent/Broker

455,323 Opt-In Subscribers

  Gleaned from the files of Listech -- here's a universe of highly-qualified, licensed real estate agents and brokers who are actively seeking information to help them generate quality business leads. Specifically, these real estate professionals have all subscribed to newsletters that provide resources to build their businesses through electronic and traditional sales and marketing methods. They are all 100% opt-in and eager to respond to offers that will contribute to their professional development.

Contact Kelly Bolger (212-655-5246 or kbolger@ven.com) at VentureDirect for all the latest information including the latest Hot Line counts.

Listech's Datacard

 

KRISTEN GUERNSEY

Hi! My name is Kristen Guernsey and I manage the Business accounts for all of the Postal Direct Marketing lists that we manage here at Venture. I have a wide range of great lists that can work for just about any client interested in targeting any industry or person in the business community. Some of these lists include NorthStar Travel Media Database, Farm Journal Masterfile, M2Media 360, and many more. With over a year here at VentureDirect, I hope to continue serving all of my current and new clients with the same satisfaction I have provided them thus far. If you have something in mind relating to the Business field, I am sure I can help you find you a great-fitting list to make your next direct marketing campaign your most successful.

Kristen Guernsey
Phone: 212.655.5217
Fax: 212.655.5280
kguernsey@ven.com
 

Realtor Buyers from HomeFlyer.net

1,500,531 Postal Subscribers
1,200,000 Opt-In Email Subscribers

HomeFlyer.net is a trusted destination for Realtors nationwide to design essential property flyers and market their residential and commercial properties to the real estate world.

View Datacard


Career and Education Inquirers

118,000 Postal Registrants

CareersandEducation.com was created to help individuals transform their personal goals of higher education and career development into reality.

View Datacard
 

Serif Software Buyers/Inquires Postal @ 1,229,605 Total - 72,880 (Last 12 mo.)
  A universe of the buyers/inquires of Serif software ... the world's leading independent producer of desktop publishing, design and graphic software.

Career Training Aptitude Test Takers - ProjectCareer @ 495,178 Postal 41,233 Email
  Reach goal-oriented students and professionals who have spent about 20-minutes participating in a career aptitude test.

New Life Magazine @ 35,923 Active Paid Subscribers
  Published monthly, New Life is holistic health and new age magazine dedicated to maintaining health and wellbeing by natural food and proper nutrition.
 
  VentureDirect Worldwide is pleased to announce the launch of its brand new user-friendly online data card search tool. Powered by List 411, this new search tool helps you locate specific data cards faster than ever. The new system enables registered users to search data cards via such criteria as: List Name ... Keywords ... Categories ... Selections ... Price ... and Type. What's more, a data card retrieval system gives users the option to see all of the data cards they have viewed in the past 30-days. Why not take a few moments and see for yourself how helpful our new online data card search tool can be to you in the list selection process. Just click on List 411 Login at:
 
 

Email Bounces

  Email bounces are classified in two ways, hard bounces and soft bounces. A hard bounce can be noted as a permanent failure. An attempt to send an email to that address will never work. A soft bounce is transient. There are numerous reasons for this such as a full mailbox or a server failure.

  How to handle these bounces and measure your email campaign results is important. A permanent failure should be removed from the list, the email will never get through and too many bounces will contribute to a bad reputation with ISP's. The soft bounce is a bit different, but rules should be in place to remove this address from a list if it continues to bounce. How many times is it worth trying?

  Also, watch how the open and click through numbers are calculated. Some firms calculate by total sent while others base the numbers on total sent minus bounces. When renting lists from multiple sources, you need to be able to compare apples to apples so try to keep the metrics the same.