Win a $50 Gift Certificate to Tavern on Rush! www.tavernonrush.com

All brokers or mailers who place orders in excess of $5,000 in the month of September will be automatically entered to win!

Meredith won a George Foreman Grill by ordering a test of more than 5,000 names.

Brimming with an entrepreneurial spirit, these individuals rely on M2Media360's authoritative publications for exploring traditional and new marketing methods. Titles are devoted to such industries as: food, beverage, petroleum, fine jewelry, geospatial, and horticulture.

An essential universe for business books, newsletters, trade papers and seminars ... continuing education ... associations ... credit card programs ... office automation ... computers and software ... banking and financial services ... sales promotion ... executive items ... any product or service a business owner needs and buys by direct response.

For more information ... advice on which selects you should be testing ... and to reserve your best test dates, please contact: Email: Kelly Bolger at kbolger@ven.com or 212-655-5246, Postal: Kristan Guernsey kguernsey@ven.com or 212-655-5217

KELLY BOLGER

My name is Kelly Bolger and I'm the E-mail List Supervisor here at VentureDirect. Being a manager at VentureDirect has allowed me to manage many E-mail lists that run across numerous categories such as Education, Business, and the XactMail Database. These lists allow me the ability to help your client reach practically any demographic and psychographic they are looking for. With over seven years of experience in the industry and numerous categories and selects to choose from, I can surely match your clients to a list that will not only meet, but will surpass their expectations. I look forward to speaking with you about your next successful campaign!

Kelly Bolger
Phone: 212.655.5246
Fax: 212.655.5280
kbolger@ven.com

These quick-to-respond professionals are eager prospects for all kinds of business-to-business offers including: banking and financial services, continuing education, seminars, credit card programs, computer systems, office automation, corporate travel, and executive items ... just to mention a few.

Without question, New Businesses and Entrepreneurs is the most current and most useful source of new to market business-to-business prospects. Contact Kristen Guernsey (212.655.5217 or kguernsey@ven.com) to get these valuable names working for your next campaign.

These names should prove to be essential for offers for travel packages, vacation destinations, hotel/flight/transportation deals, tour packages, luggage, travel aids, travel magazines, apparel, and consumer goods of every variety.

Contact Linda Truong (212.655.5110 or ltruong@ven.com) for all the exciting details and to be one of the very first to test and profit from these quick-to-respond globetrotters!

Pzaz Online Registrants and Buyers @ 19,473 U.S. Registrants
  Pzaz Apparel Buyers file is made-up of fashion-conscious young girls in the 14-to-24 age range, who are actively purchasing special occasion dresses and accessories online. The universe is made-up of 100% young women spending as much as $50-to-$500 per purchase.

GlobalSpec Engineering, Technical and Industrial Professionals @ 66,084 Domestic Registered Users; 114,388 International Registered Users; 157,103 Canadian Registered Users; 47,128 Domestic Email Opt-In; 114,388 International Email Opt-In
  GlobalSpec delivers your advertising message straight to top engineers ... executive managers ... IT executives ... and research and development professionals across a multitude of industries in companies located around the world.

Prufrock Press Education Book Buyers @ 91,416 Mail Order Buyers; 20,796 Home
  Prufrock Press is the leading publisher supporting the education of gifted and advanced learners. Buyers are K-12 teachers and parents of advanced, gifted and creative learners buying activity books and kits, professional development products, parenting resources, textbooks and testing instruments.

Accounting Institute Seminars @ 115,438 Seminar Attendees
  Accounting Institute Seminars in recognized as the leading CPA examination preparation course available. The seminar is primarily directed to the practicing accountant who needs quick and effective methods to pass the exam. Additionally, all seminar candidates have purchased one or more self-study review books.

America's New Entrepreneurs @ 15,582 monthly hotline
  America's New Entrepreneurs are committed to their business success. They have inquired about and purchased a "turn key" kit on how to start their own business from home. The various kits that they have purchased range in price from $80-to-$170.

Ashworth University Student-Inquirer Masterfile @ 150,000 Average Monthly Hotline
  Respected worldwide as a leader in lifestyle-friendly education, Ashworth University offers more than 50 nationally accredited home study programs that enable students to live their life today while preparing for a better tomorrow. These distance education courses fit a variety of interests and goals and provide outstanding, career-focused training in today's most popular professions.

Creating Effective Email Messages Begins with the Subject Line

   Lets start with a simple fact. If more people open a message, more people will respond to the offer. In email, folks spend lots of time and effort designing subject lines that will entice recipients to open the email. In direct mail, the approach should be exactly the same.

  There are not enough mailers who put the proper emphasis into the packaging of their direct mail piece. Too often, the envelope is viewed as a necessary component to place the postage on. Many decisions are based on the expense of the envelope instead of the potential effectiveness.

  What if you could increase the number of people opening the mail piece by 10, 20 or even 25%? The corresponding increase in business would more than make up for added expense on envelopes. SO get creative. Use colors or phrases. Have the marketing team design a graphic that can be related to the offer and placed on the envelope. Let it scream, you really should open me right now! When it does, the increase in business will be easy to see.