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October 2008
 


For every 15,000+ names you rent from our postal or email lists you will receive one Poker Chip!
Return all Poker Chips to us at the DMA show (October 12-14)
to be entered to win a $300 Amex gift card!

*Not planning on attending? Send your VDW Poker Chips, along with your business card to VentureDirect List Services (Attn: Emily Heimsoth, 708 3rd Avenue 12th Floor, New York, NY 10017) and we will enter them for you.

 
                 
LIST OF THE MONTH
 
               

Meetings and Conventions
69,713 active meeting planners and executives postal addresses • 38,700 opt-in email subscribers

  Reach an extremely qualified universe of corporate decision-makers seeking to stay informed of the latest information about off- and on-site meetings, conventions, exhibits, trade shows, travel programs and educational or executive functions. These well-placed individuals drive more than $40 billion in annual meeting and convention spending and are prime candidates for offerings ranging from travel and corporate gift proposals to catering and hotel info.

For more information contact Kelly Bolger (212-655-5246 or kbolger@ven.com)

     

             
PRODUCTION COORDINATOR OF THE MONTH    
         

JUAN SANCHEZ

"I've been a Production Coordinator with VentureDirect for four years. I work on the email list side of the agency helping our clients connect with receptive businesses and consumers through email. It's always something new in this industry — new lists, new clients, new techniques to drive response and sales. Email is such a fast-moving medium and I thrive on finding new ways to help my clients win their goals."

Juan Sanchez • P: 212.655.5218 • F: 212.655.5280 • jsanchez@ven.com

   
             
NEW LIST OF THE MONTH    
             
         

Psalm23Jewelry.Com
13,839 postal and email addresses of jewelry lovers

  Composed of individuals who purchased jewelry from Psalm23Jewelry.com, this responsive universe allows marketers to reach individuals inspired by the much-loved 23rd Psalm and by fine jewelry. These consumers are largely women with spiritual and religious leanings. Committed to their beliefs and seeking comfort in the sentiments of perhaps the most famed Bible verse ("The Lord is my shepherd; I shall not want..."), these individuals are responsive to offers for objects of beauty that are tangible reminders of their spiritual nature and higher callings.
     
       
UPDATED LISTS     
             
 
Youth Today Subscribers
@ 43,880 individuals who work with youth at their postal addresses

 Reach a receptive and responsive universe of professional who work with youth in a variety of settings—from Boys and Girls Clubs to juvenile justice facilities, after-school programs to runaway services. These individuals are passionate about helping youth build the capacity to live productive lives. As subscribers to Youth Today, the only national newspaper for youth professionals, these individuals are responsive to educational, substance abuse and professional development offerings as well as a variety of offers for personal products and services.

Chief Executive Officers Club
@ 96,587 executives ar their postal addresses 22,325 opt-in subscribers

  The Chief Executive Officers Club is a highly responsive list of some of the nation's most powerful business executives. This 24-year-old membership organization is comprised of CEOs of company's with annuals sales of at least $2 million. Club chapters exist in Baltimore, Boston, Dallas, Los Angeles, New York, Philadelphia, Pittsburg, San Francisco and Washington, D.C. and speakers at meetings have included Donald Trump, Ted Turner and Michael Bloomberg. These wealthy and powerful decision makers are ideal for offers of high level professional products as well as luxury goods and services.

     
             
SEARCH ALL DATACARDS     
             
  VentureDirect Worldwide's user-friendly online data card search tool helps you locate specific data cards faster than ever. The system enables users to search data cards via such criteria as list name, keywords, categories, selections, price and type. Click on List 411 Login to learn more.
   
         
TIP OF THE MONTH 
         

Pay Attention to Your Customers and Profits Will Take Care of Themselves...

When was the last time you asked your customers what they enjoy and what grabs their attention? Knowing your customers' wants, needs and goals allows you to create relationships that go beyond a set-and-forget approach to email marketing. Here are a few suggestions:

1. Do a customer survey. It doesn't have to be the end-all-be-all, high-tech survey. A few intelligent questions and a few simple answers can improve your business.

2. Talk to customers like a trusted partner. Create unique subject lines, headlines and copy that are fresh and inviting. People can smell general-market sales language from a mile away. Remember, your customers are flesh-and-blood people with unique ideas and aspirations.

3. Build relationships. By tracking each customer carefully you can use micro-remarketing campaigns to re-engage stagnant leads or up-sell active buyers. A little bit of attention and effort will go a long way.

         
         

Turn Your Postal or Email List Into a Viable Profit Center!

Let the list management professionals at VentureDirect List Services Group bring your house file to market with a firm understanding of the list's positioning and profitability. At VentureDirect, we believe your list is unique and has its own special needs, requirements and opportunities. Only by giving your file the specialized attention it deserves can its profit potential be properly realized.

Contact VentureDirect List Services Group today for a no cost, no obligation consultation.

Contact James Scova at 212-655-5186 or jscova@ven.com

             

   
 
 
               

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