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January 2008
 

Place any test order on any of our postal or email lists in January and you are automatically entered to win a Zip Code Atlas. View Datacards

Congratulations to December's winner CJ Torres! CJ won a $50 Macy's Gift card for placing a test order on one of our technology lists, Knowledgestorm.

 
                 
LIST OF THE MONTH
 
               

Quality Digest the Quality Magazine for Quality People

165,490 Postal Recipients • 44,895 Opt in Email names

  Quality Digest is edited for executive level professionals in the manufacturing, systems process, service, and government sectors involved in the field of quality. The editorial content spotlights best practice and technology in the areas of quality controls, quality assurance and quality training programs.

  Contact Ester Brown (212-655-5196 or ebrown@ven.com) at VentureDirect to make these exciting names part of your next campaign.

     

             
VICE PRESIDENT OF THE MONTH    

JIM SCOVA

In my 12+ years at Venture the business has changed dramatically. We didnít even have email back then!Ý The one constant has been my enjoyment working with so many different people across the country. We have always strived to make a difference for people. And those relationships are the things that matter most. Being able to meet and then exceed the expectations of every client is extremely satisfying. Outside of Venture most of my time is spent raising my three kids, coaching little league and getting a chance to enjoy New York whenever we can, whether it is New York City or skiing upstate.

Jim Scova • Phone: 212.655.5186 • Fax: 212.655.5280 • jscova@ven.com

   
             
NEW LIST OF THE MONTH    
             
         

American Chemical Society Active Members at Home Address

58,107 U.S. Members at Home Address • 1,035 Canadian Members at Home Address • 4,230 International Members at Home Address

  With the ACS Active Members at Home Address file, you can target well-educated, affluent chemical industry professionals at their residence. The American Chemical Society is the worldís premier scientific society and no other single list source gives direct marketers as complete coverage of the chemical industry as the ACS.
             
UPDATED LISTS      
             
Direct Promotions
@ 262,846 (Last 24 Months) Total File
Hotline available

 100% Direct Mail Generated, an impressive audience of sales and marketing professionals who have all purchased fine-quality personalized promotional materials and merchandise from the comprehensive Direct Promotions catalog. These buyers are predominately sales and marketing professionals with purchasing authority, along with small business owners.

Farm Journal Enhanced Masterfile
@ 599,438 Active Subscribers

 The Farm Journal Enhanced Masterfile is made up of the combined, de-duped active subscribers to Farm Journal magazine, Beef Today magazine, Dairy Today magazine and Top Producer magazine. Best of all, these names come to you with a wealth of demographic and lifestyle data elements for profitable target marketing.


GrooveJob.com Student Job Hunters
@ 478,370 Active Job Hunters • 121,447 Active Job Hunters with Phones

 The largest job board for part time, seasonal and hourly jobs, GrooveJob.com is an essential resource for addressing ambitious, young Americans (mostly ages 16 to 24) who are balancing their personal development with their active lifestyles. These individuals are choice prospects for education, student loans, career training, seminars, consumer merchandise and entertainment offers.

Todayís Working Women
@ 680,083 Opt-In Subscribers • 78,932 Postal Subscribers
Postal names NEW TO MARKET

 The premier online informational portal and newswire, Todayís Working Women is edited specifically for professional women. The site provides these strong, independent women with useful information on a multitude of meaningful topics including: careers, finance, travel, real estate, relationships, families, arts and more.

Challenger Sports
@ 195,765 Soccer Camp Buyers

 Challenger Sports give you a one-of-a-kind audience of caring parents (70% moms, 30% dads) who have all purchased one week of soccer camp and additional soccer products for their child. But this is just the start. They go on to respond to quality parent and child offers of every shape and size, including: education and child development, insurance, financial planning, educational software, juvenile continuity programs, and parenting magazines, just to name a few.

     
             
SEARCH ALL DATACARDS     
             
  VentureDirect Worldwide's user-friendly online data card search tool helps you locate specific data cards faster than ever. The system enables registered users to search data cards via such criteria as: List Name... Keywords... Categories... Selections... Price... and Type. Why not take a few moments and see for yourself how helpful our new online data card search tool can be to you in the list selection process. Just click on List 411 Login at:
   
         
TIP OF THE MONTH 
         

Motivating People to Buy

Shrewd direct marketers realize that itís not only important to know who their customers are, but what motivates them to buy -- and what motivated them to select their product over their competitorís offering and what they can do to create a repeat customer. With the exception of low-ticket impulse merchandise, most purchasing decisions involve saving money or time. Include one or hopefully both of these prime motivators in your offer and the success rate of your campaign will likely increase. When prospects feel like they are saving money, they are more inclined to take action. You can add further impact to this motivating factor with a ìlimited timeî offer. Ultimately, if you can illustrate that your product can also save time and increase efficiency or productivity, you should have a winning campaign!

             

   
 
 
               

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